Dr. G. Clotaire Rapaille Continued

In a continued dedication to understanding how we think I have found another very high quality resource offering manifesto's on a range of business topics that you can download.

Most relevant to one of my recent blogs is the manifesto by Dr. G. Clotaire Rapaille. The manifesto talks about what he calls 'codes' that all of us have programmed into us as children. If we can then tap into these codes we can more effectively understand and therefore sell to people across a particular culture.

The manifesto PDF

Site with full list of manifestos

My previous entry on this subject

New Sony Bravia Execution

In a continuation of the previous Bravia campaign that I so passionately when on about, here is a short of the new execution which is in production in Glassgow.

This time the colour idea is taken a little further, I am still impressed with this idea as simple as it may be.





Sony are hosting their own site with info and images covering the shoot.

http://www.bravia-advert.com

My previous posts about the Bravia Coloured Balls Ad:

http://bigsmallbrands.blogspot.com/2005/12/sony-bravia-lcd-tvc-it-oozes-of-great.html

http://bigsmallbrands.blogspot.com/2006/05/sony-bravia-ad-spoof-for-tango-uk.html