tag:blogger.com,1999:blog-174417342011-12-14T14:52:34.900+11:00Do something great for your brand, today!Mikehttp://www.blogger.com/profile/03391713603563339712noreply@blogger.comBlogger561100tag:blogger.com,1999:blog-17441734.post-40327057494917297712007-07-14T21:42:00.000+10:002007-07-14T22:01:46.330+10:00

Regular readers will recall my recent post about the International Thinking Conference held in Sweden in June this year. I was very keen to attend, but I did not.But my chance to attend will come a lot closer in 2009 when the conference is to be hosted in Malaysia.http://www.14ththinkingconference.com/What is the conference all about ?Thinking is such an important skill to the business mind, but

Mikehttp://www.blogger.com/profile/03391713603563339712noreply@blogger.com0tag:blogger.com,1999:blog-17441734.post-54635797462829659942007-07-13T12:37:00.000+10:002007-07-13T13:24:19.890+10:00

This product line extension raises a few questions: When is the product no longer the product? With reference to the extension of the brand name. Can this be Sunny Boy? AND what part of the product is the brand? The original Sunny Boy was a triangular shaped cardboard pod with frozen cordial inside. To me, the Sunny Boy was the format of delivery, not the liquid being delivered. In this line

Mikehttp://www.blogger.com/profile/03391713603563339712noreply@blogger.com1tag:blogger.com,1999:blog-17441734.post-40717437772267925422007-07-13T10:54:00.000+10:002007-07-13T12:37:28.214+10:00

Retailing products is an art. To be successful you need one of the following: Hi profile chain brand name: eg. Myer, Woolworths etc, OR a high profile product brand name eg. Sony, Nokia, Johnson. You could also compte with a ridiculously low price ($2 store), or an ultra cutting edge innovation that speaks for itself, but these are outside the scope of normal retail.Big store brands and big

Mikehttp://www.blogger.com/profile/03391713603563339712noreply@blogger.com0tag:blogger.com,1999:blog-17441734.post-55798089346278830162007-07-13T10:19:00.000+10:002007-07-13T10:47:31.584+10:00

I found this on my travels in Brookvale just north of Sydney. It's funny AND eye catching which on the surface isn't groundbreaking, but I wanted to make specific note of it and question exactly what makes it good.Reverse psychology is always an interesting way to either catch attention or to illustrate a point. In this case the sign is apologetic in the first instance, which implies you are

Mikehttp://www.blogger.com/profile/03391713603563339712noreply@blogger.com1tag:blogger.com,1999:blog-17441734.post-41983878326797024142007-06-06T17:37:00.000+10:002007-06-06T18:04:38.303+10:00

In Advertising, specifically production of TV Ads, Radio Ads, and also Design work including Newspaper Ads there is a delicate balance between good quality work, deadlines, and cost.There are three components that make up a job. They govern the process and the output.The three elements are: QUALITY TIME COSTIt would be great to be able to access ultra high quality work, with one day's turnaround,

Mikehttp://www.blogger.com/profile/03391713603563339712noreply@blogger.com0tag:blogger.com,1999:blog-17441734.post-55602791613573462722007-05-07T22:27:00.000+10:002007-05-07T22:28:29.746+10:00

Mikehttp://www.blogger.com/profile/03391713603563339712noreply@blogger.com0tag:blogger.com,1999:blog-17441734.post-72464490498677590872007-04-16T16:59:00.000+10:002007-04-16T17:10:01.584+10:00

Is this logo for a fire detection company a direct rip of the below RSS feed logo? I'll let you be the judge.Company Logo in question:Original RSS Logo:How could such a close cousin of the RSS logo be produced naturally? Is it really possible that a designer has gazed at the screen for long enough, not realizing that his unconscious has absorbed this image only to regurgitate it as a logo for a

Mikehttp://www.blogger.com/profile/03391713603563339712noreply@blogger.com0tag:blogger.com,1999:blog-17441734.post-1359501271154613262007-03-20T23:28:00.000+11:002007-04-16T18:33:28.844+10:00

In my continuing quest for perfect use of the Queen's English, I report that I have found yet another example of poor grammar in retail signage. This image was taken in one of those healthy fast food stores that I hope know more about making fresh food than they do about grammar. The error in case you can't pick it, is the lack of a comma after the word 'and', as underlined in red. Without the

Mikehttp://www.blogger.com/profile/03391713603563339712noreply@blogger.com2tag:blogger.com,1999:blog-17441734.post-87080546030701112692007-03-20T23:19:00.000+11:002007-03-20T23:27:15.557+11:00

Is this an example of really low quality advertising? The production values are poor. It's low tech. It doesn't have much reach OR cut-through. But is it good advertising?Of course it is. This ad has all the elements of great advertising. It's media selection is highly relevant as the likely customer is able to stop, or lives nearby. The only people who see it are able to purchase. It clearly and

Mikehttp://www.blogger.com/profile/03391713603563339712noreply@blogger.com0tag:blogger.com,1999:blog-17441734.post-68158920542463177462007-03-19T13:58:00.000+11:002007-03-19T14:28:50.324+11:00

Thinking is such an important skill to the business mind, but equally the individual in everyday life. There are experts in the field of thinking who have devoted much time and effort to understanding the way we (the human brain) thinks and sees the word.The international Thinking Conference is held almost every year and this year will be in Sweden. If you are interested in the subject of

Mikehttp://www.blogger.com/profile/03391713603563339712noreply@blogger.com0tag:blogger.com,1999:blog-17441734.post-86109002647981882392007-03-14T13:29:00.000+11:002007-03-14T13:48:33.037+11:00

In their effort to desperately keep up with current health trends, McDonalds are continually re-inventing their menu. The new products appear to be an effort to make more money by offering more product lines, however it is also a retention exercise aimed at keeping tradditional customers who are thinking of lapsing due to the health issues.The lates addition to the menu is a range of Heart Tick

Mikehttp://www.blogger.com/profile/03391713603563339712noreply@blogger.com0tag:blogger.com,1999:blog-17441734.post-64871758974024063872007-03-13T18:53:00.000+11:002007-03-13T19:08:47.873+11:00

Outdoor advertising is the most selfish of all advertising media. It forces you to look at it by blocking the 'would be' beautiful scenery, and gives you, the viewer, nothing in return.I have found the first example (that I have seen), of an Outdoor ad that offers a fair exchange. That is, it gives you something in return for looking at it.You simply point your phone at it and send a picture

Mikehttp://www.blogger.com/profile/03391713603563339712noreply@blogger.com0tag:blogger.com,1999:blog-17441734.post-16594266949002816142007-02-28T09:44:00.000+11:002007-02-28T09:54:56.452+11:00

This sexy man is not a Gucci model. He is a prankster who successfully elevated himslef to fame by creating theis Gucci ad himself. He convinced a Swiss paper to run it, presumably pretending to be an advertising agency, and told them to send the bill directly to Gucci, which they did.I am part of the advertising industry, and probably should be annoyed or offended, but in fact I am impressed at

Mikehttp://www.blogger.com/profile/03391713603563339712noreply@blogger.com0tag:blogger.com,1999:blog-17441734.post-35950338133804646262007-02-13T19:53:00.000+11:002007-02-19T16:27:03.319+11:00

Mother, one of the newest cans to carry the same old liquid known as an energy drink, is disguising some of it advertising on channel 10 as a 'Wedgedale' news report, where the closest thing you get to any information about what the product is, is a website.www.aforceofnature.com.auChannel 10 doesn't have much going for it except the Simpsons, which has huge appeal that must be recognised even if

Mikehttp://www.blogger.com/profile/03391713603563339712noreply@blogger.com1tag:blogger.com,1999:blog-17441734.post-61051130131854244442007-02-07T17:31:00.000+11:002007-02-07T19:10:13.330+11:00

Developing or evaluating your brand can be hard when you are so close to your product / business. That' s why we developed a 17 page Brand Launch Primer to aid the process. It covers some of the basic drivers behind brand development then gets into some highly effective creative development tools.Example Tools :The Mood BoardThe Brand OnionCharacterisationIt won't do the work for you, but it's

Mikehttp://www.blogger.com/profile/03391713603563339712noreply@blogger.com0tag:blogger.com,1999:blog-17441734.post-89657020006751291202007-02-07T16:56:00.000+11:002007-02-07T17:28:21.081+11:00

There's alot of talk about media convergence at the moment and who can ignore the very active blurring of media channels that is taking place. You can watch TV on an Ipod, or view a magazine on the internet. This example is the most fun.Paper Based Email It's Easy! Instructions (taken from the Author) 1. Download the P-Mail template.2. Print it out. (You'll need to scale it, so it all fits on one

Mikehttp://www.blogger.com/profile/03391713603563339712noreply@blogger.com0tag:blogger.com,1999:blog-17441734.post-1165128176516610632006-12-03T17:36:00.000+11:002006-12-03T17:42:56.833+11:00

What a great way to say goodbye to the world of the traditional advertising models. We mourn the loss, and welcome the new. Party hosted by naked ny - Via DiabloguePSFK

Mikehttp://www.blogger.com/profile/03391713603563339712noreply@blogger.com0tag:blogger.com,1999:blog-17441734.post-1164241577249823062006-11-23T11:01:00.000+11:002006-11-23T11:26:17.890+11:00

Last night was the launch of the Canada Bay Go Local Guide which will be distributed to all residents soon. As a participant Super Biggs was invited, only it wasn't until a few shandy's had been consumed that the Budgie Smuggling, Big 'B' wearing, Caped Hero emerged.What a night, I really think the cartoonist captured my inner super idiot without my having to show it at all, unfortunately, I

Mikehttp://www.blogger.com/profile/03391713603563339712noreply@blogger.com0tag:blogger.com,1999:blog-17441734.post-1164060914470457802006-11-21T09:11:00.000+11:002006-12-11T22:28:47.003+11:00

Mikehttp://www.blogger.com/profile/03391713603563339712noreply@blogger.com1tag:blogger.com,1999:blog-17441734.post-1164060659622622002006-11-21T09:06:00.000+11:002007-01-30T21:13:51.036+11:00

Mikehttp://www.blogger.com/profile/03391713603563339712noreply@blogger.com0tag:blogger.com,1999:blog-17441734.post-1164059713010020992006-11-21T08:52:00.000+11:002006-11-21T08:59:33.866+11:00

In a continuation of my superb acting career, here I am as a golfer who typifies the attitude AND attire.If nothing else this is a mildly amusing film.

Mikehttp://www.blogger.com/profile/03391713603563339712noreply@blogger.com0tag:blogger.com,1999:blog-17441734.post-1162019551438842312006-10-20T17:11:00.000+10:002006-10-28T17:25:27.240+10:00

Product endorsements can come in many shapes and sizes, but I wonder if this one is an exception to the rules. Red Symons has started to put up some You Tube videos, one of which he points out the ultimate uselessness of a number of USB gadgets that all happen to be stocked by Jaycar Electronics.The saying goes that any PR is good PR, so in this case I wonder whether the crack team over at Jaycar

Mikehttp://www.blogger.com/profile/03391713603563339712noreply@blogger.com0tag:blogger.com,1999:blog-17441734.post-1161319524905428682006-10-20T14:43:00.000+10:002006-10-20T14:52:57.300+10:00

This is the final of the much anticipated second execution for the Sony Bravia TV.I am less excited now since I have seen it. It's not as impressive as the handy cam cut that was released during production, plus it looks too digitally modified considering they actually splattered the building with real paint.Give me the bouncy balls any day.And here's the first video that we saw months ago.

Mikehttp://www.blogger.com/profile/03391713603563339712noreply@blogger.com0tag:blogger.com,1999:blog-17441734.post-1161216959029611392006-10-19T10:14:00.000+10:002006-10-19T10:15:59.310+10:00

Brands start by associating themselves with symbols, experiences, emotions and other brands. The process of packaging specifically what values the brand stands for is realized through borrowing from others. How do we know when the brand is successful enough and can stop borrowing? A fundamental shift happens that illustrates and answers this question. Brands know their own success when

Mikehttp://www.blogger.com/profile/03391713603563339712noreply@blogger.com0tag:blogger.com,1999:blog-17441734.post-1161215696487624972006-10-19T09:54:00.000+10:002006-10-19T09:54:56.926+10:00

I am not specifically a Microsoft supporter, but the clip below shows a level of passion and energy that anyone should envy. If you ever make a presentation, lecture, or pitch there is definitely something to be learned from the insane Steve Ballmer. Take a look, and save up your gusto for your next presentation.

Mikehttp://www.blogger.com/profile/03391713603563339712noreply@blogger.com0tag:blogger.com,1999:blog-17441734.post-1161166509946776042006-10-18T20:12:00.000+10:002006-10-18T20:15:10.180+10:00

At an Agency I worked for we developed an idea to sell cricket bats. We didn't steal any runs of the client but the idea still hit them for 6.The idea is funny, but the real joke is me as the 'Australian Fast Bowler'. If I don't make it in advertising, there's always an acting career.

Mikehttp://www.blogger.com/profile/03391713603563339712noreply@blogger.com0tag:blogger.com,1999:blog-17441734.post-1156378491696476622006-08-24T10:14:00.000+10:002006-08-24T10:14:52.163+10:00

In a continued dedication to understanding how we think I have found another very high quality resource offering manifesto's on a range of business topics that you can download.Most relevant to one of my recent blogs is the manifesto by Dr. G. Clotaire Rapaille. The manifesto talks about what he calls 'codes' that all of us have programmed into us as children. If we can then tap into these codes

Mikehttp://www.blogger.com/profile/03391713603563339712noreply@blogger.com0tag:blogger.com,1999:blog-17441734.post-1154402672480190882006-08-01T13:23:00.000+10:002006-08-01T13:24:32.940+10:00

In a continuation of the previous Bravia campaign that I so passionately when on about, here is a short of the new execution which is in production in Glassgow.This time the colour idea is taken a little further, I am still impressed with this idea as simple as it may be.Sony are hosting their own site with info and images covering the shoot.http://www.bravia-advert.comMy previous posts about the

Mikehttp://www.blogger.com/profile/03391713603563339712noreply@blogger.com0tag:blogger.com,1999:blog-17441734.post-1153562470431160772006-07-22T19:53:00.000+10:002006-10-29T17:36:43.283+11:00

We are proud to announce that we are launching the Biggs & Bigger Newsletter. A digital broadcast is no new thing these days, but we are happy to be reaching out to our clients and fans.Our goals for the newsletter:To offer tips on improving your marketing capabilities both internally and through a better relationship with your agency.Offer actual thinking tools that can aid the process of

Mikehttp://www.blogger.com/profile/03391713603563339712noreply@blogger.com0tag:blogger.com,1999:blog-17441734.post-1152702517058238882006-07-12T20:03:00.000+10:002006-07-14T15:40:54.133+10:00

I have recently been exposed to some new tools for understanding how the brain works. This is the whole reason that I got into advertising in the first place: wanting to understand how creativity reacts with a human brain and why people do stuff. To give a quick history, my interest and research into this line of thinking started with reading much of the works of Edward De Bono, the self

Mikehttp://www.blogger.com/profile/03391713603563339712noreply@blogger.com0tag:blogger.com,1999:blog-17441734.post-1151539707001099212006-06-29T10:00:00.000+10:002006-06-29T10:08:27.596+10:00

Apple are a powerful brand, and in one of my recent posts I proclaimed that their 1984 superbowl ad was the best ad ever created. I still think this, and there is much evidence to back it up, however, one of their claims in the ad, seem to be un-ravelling.The sales of Ipods are bordering on monsterous in size, and since the Ipod system will only work with it's own proprietary software it is

Mikehttp://www.blogger.com/profile/03391713603563339712noreply@blogger.com0tag:blogger.com,1999:blog-17441734.post-1150263823289009652006-06-14T15:22:00.000+10:002006-06-14T15:43:43.536+10:00

You need to know what a blog really is. They are revolutionising the media/ business world.... today.A blog is an easily created website, that you, me, or the moron down the street can create in 10 minutes. More importantly blogs are giving media control to the people, allowing instant publication, and it is free. If this doesn't scare the pants of the Rupert Murdoch's of the world I don't know

Mikehttp://www.blogger.com/profile/03391713603563339712noreply@blogger.com0tag:blogger.com,1999:blog-17441734.post-1150247849783931802006-06-14T11:05:00.000+10:002006-06-28T16:25:38.473+10:00

This is what the lawyers are saying in attack on the Cruise Line during the current inquest into a death on the Cruise ship Sky in 2003.A line of copy on a postcard is what has prompted the hoo-haa. It reads "Seamen Wanted." Not sure where the licence to rape is, but hey I am just an Ad guy, not a sharp witted lawyer.What is happening around us where an innocent line of copy that basically says

Mikehttp://www.blogger.com/profile/03391713603563339712noreply@blogger.com0tag:blogger.com,1999:blog-17441734.post-1150243586133605622006-06-14T09:38:00.000+10:002006-06-14T10:06:26.506+10:00

I saw this clip on a TV show the other day and was transported to the time that I originally saw it.It comes from Sesame Street and I must admit that the emotion evoked when seeing what was a big part of growing up, was quite strong. And it's not just nostaglia, it's more than that.The original feeling of being highly impressed, captivated and amazed by the clip were all re-activated. Even though

Mikehttp://www.blogger.com/profile/03391713603563339712noreply@blogger.com0tag:blogger.com,1999:blog-17441734.post-1149855892213171542006-06-09T22:24:00.000+10:002006-06-09T22:49:58.476+10:00

Apple have an engaging, likable, and extremely powerful brand. Some of their recent advertising is a little tired although very effective, even if it does rely on the brand rather than the strength of the idea.I can't say it all started with a single great ad. But what I will say is that the ad below was a pioneer. It ran only once during the superbowl of 1984. It was voted the best ad of the

Mikehttp://www.blogger.com/profile/03391713603563339712noreply@blogger.com0tag:blogger.com,1999:blog-17441734.post-1149853623330787292006-06-09T20:41:00.000+10:002006-12-11T22:38:59.306+11:00

Sorry, but hear me out.Incorrect English is a pet hate of mine, even if I am one of the biggest offenders. I endeavour to read as many articles, and books if I have the time, on the subject. Recently I have been reading a book by Lynne Truss. Called Eats, Shoots & Leaves, it's the catalyst for this article.The title can be misconstrewed and misunderstood which is the point of the book.I.E. He

Mikehttp://www.blogger.com/profile/03391713603563339712noreply@blogger.com0tag:blogger.com,1999:blog-17441734.post-1149818552710190932006-06-09T11:52:00.000+10:002006-06-09T12:15:58.253+10:00

Everyone needs to dob in their boss, or dob yourself in and help raise some money for the less fortunate around us.I will be attending the Dob in Your Boss Eveneing. We'll be out in the cold in the name of charty. I understand this is not advertising related but it is an important event. Wednesday 21 June 2006 7pm to 7am Winter Solstice - The longest night

Mikehttp://www.blogger.com/profile/03391713603563339712noreply@blogger.com0tag:blogger.com,1999:blog-17441734.post-1149594115719292922006-06-06T20:49:00.000+10:002006-06-06T21:46:30.880+10:00

Retail catalogues boring you? Not enough 'appeal'?Well, french fahion brand Shai have come up with a solution and indeed a viral campaign that any company would love to have working for them.Its a downloadable movie with clickable interactive components. Each clothing item on the stars of the film is clickable, and you get the low down on the product. What adds wheels to it is the fact that the

Mikehttp://www.blogger.com/profile/03391713603563339712noreply@blogger.com0tag:blogger.com,1999:blog-17441734.post-1149398390637094442006-06-04T15:00:00.000+10:002006-12-11T22:39:20.356+11:00

from adrantsIf you tried to log into the You Tube site recently you would have come across this message which on the surface looks like someone may have hacked the site. I'm sure there would have been much commotion had there not been a clue in the line itself.If you have been on the internet since around 2000 you may have come across the phenomenom that was... All Your Base Are Belong To Us.

Mikehttp://www.blogger.com/profile/03391713603563339712noreply@blogger.com1tag:blogger.com,1999:blog-17441734.post-1149396707543780732006-06-04T14:13:00.000+10:002006-06-04T23:31:44.700+10:00

Todays advertising, as we strive to engage our audience more and more, seems to be getting more and more tricky even for the viewer. What is more, much of the audience (excluding gen-y) are fully aware of marketing maneuvers. Is there a time to return to simple advertising that speaks to you clearly? Ads that simply say, here is a great sauce, you need sauce, come and buy it. It started with

Mikehttp://www.blogger.com/profile/03391713603563339712noreply@blogger.com0tag:blogger.com,1999:blog-17441734.post-1149073760045916452006-05-31T21:07:00.000+10:002006-06-01T09:49:07.896+10:00

If you've just landed a job in marketing or advertising the guy in this film will probably be you for a while.Enjoy an honest look at the advertising industry.And if you have just come into the industry then you may like to read this advice from a US AdSchool Lecturer. This article was found via the high quality planning blog diablogue.

Mikehttp://www.blogger.com/profile/03391713603563339712noreply@blogger.com0tag:blogger.com,1999:blog-17441734.post-1149073215876558502006-05-31T20:54:00.000+10:002006-05-31T21:03:19.966+10:00

BBDO Onslo have created the shortest ever radio ad, which once you listen to it you will agree that it couln't have taken much 'creating' although it is built on a sound idea. 'tee hee, I made a pun.You may also notice the client that the ad is for. Strage coincidence.Click for English VersionFrom Adrants

Mikehttp://www.blogger.com/profile/03391713603563339712noreply@blogger.com0tag:blogger.com,1999:blog-17441734.post-1149071810719863802006-05-31T20:18:00.000+10:002006-05-31T20:36:51.176+10:00

Consider the idea of an engaging campaign. What does it do to the consumer? What is one way we would like them to react? We want them to be 'Drawn In'.In thinking this, I thought whad 'Drawn In' could literally mean in the context of advertising. With much of the advertising out there, the desired effect is much like the image below. This is the lesser of the two potential meanings attached to

Mikehttp://www.blogger.com/profile/03391713603563339712noreply@blogger.com0tag:blogger.com,1999:blog-17441734.post-1148543687994371402006-05-25T17:36:00.000+10:002006-05-29T15:06:54.810+10:00

Advanced Hair is a company that specialize in hair regrowth, if that's even possible. They are therefore mainly targeting men so it's ok if their ads are a little blokey...right.As you will surely know, Shane Warne is their current personality endorsing the product in their TV advertising, they even have an SMS joke in one of the executions.I'm not here to talk about the executions rather,

Mikehttp://www.blogger.com/profile/03391713603563339712noreply@blogger.com0tag:blogger.com,1999:blog-17441734.post-1147998542691396042006-05-19T10:28:00.000+10:002006-05-23T23:39:12.146+10:00

This article may not actually be real. However, it does highlight the power of suggestion, and indeed the vast power of the digital age. Where anything can be anything and anyone can be someone else.Your brand or company image could be in need of some orchestrated PR, or maybe it's suffering from an overload of pomp. But it pays to be vitally aware of how you can use techniques such as this to

Mikehttp://www.blogger.com/profile/03391713603563339712noreply@blogger.com0tag:blogger.com,1999:blog-17441734.post-1147741930286472612006-05-16T11:09:00.000+10:002006-05-30T07:55:37.303+10:00

Recently in this blog I posted some comments about the beauty of the Sony Bravia ad (see below).And in typical internet spoof style a rip of the ad is now running for Tango, a fruit drink in the UK.I must say I like both versions !And here is the original Sony Bravia Full 150 sec Brand Film. I can't tell you how much I love this execution.

Mikehttp://www.blogger.com/profile/03391713603563339712noreply@blogger.com0tag:blogger.com,1999:blog-17441734.post-1147685370060345292006-05-15T19:04:00.000+10:002006-05-23T23:41:15.760+10:00

Many small to medium clients beleive that Agencies 'Mark up" media when they place it. They therefore may opt to deal direct with the media organization thinking they are cutting out the middle man. This is for the majority of media channels is completely incorrect.Above and beyond offering the 'same' costings as going direct, agencies generally have stronger buying power in that they are dealing

Mikehttp://www.blogger.com/profile/03391713603563339712noreply@blogger.com0tag:blogger.com,1999:blog-17441734.post-1147344742581865562006-05-11T20:37:00.000+10:002006-05-11T20:52:22.966+10:00

By virtue of you reading this I take for granted that you are farmiliar with Blogs and are aware that they are turning the internet into a peer publishing bonanza. They contain mostly rubbish about so-and-so's life that no one cares about, but they can also contain personal comment about current trends, products and brands.Neilsen have released a new service that allows you to seach over 100

Mikehttp://www.blogger.com/profile/03391713603563339712noreply@blogger.com0tag:blogger.com,1999:blog-17441734.post-1147139189490910952006-05-09T11:46:00.000+10:002006-05-23T23:43:16.640+10:00

Readers of this blog will be pleased to hear that the authour has launched a full service Advertising Agency specialising in strategies for smaller brands.Introducing Biggs & Bigger.The Agency is operating as of May 2006 and is set to see the website very soon. The Philosophy is similar to the big small brands idea outlined in this blog. That is, there is much to be learned from powerful brands

Mikehttp://www.blogger.com/profile/03391713603563339712noreply@blogger.com0tag:blogger.com,1999:blog-17441734.post-1147137298129963042006-05-09T11:14:00.000+10:002006-05-09T11:51:56.853+10:00

Slow progress so far and I know I keep going on about it but the book is definetly on its way... no really it is!!The good news is that the content being loaded into it is getting better and better with each revision. So I have no doubt it will be a favoured resource for all of you marketeers out there who want the advertising mumbo jumbo presented simply and clearly. Best of all it can be used

Mikehttp://www.blogger.com/profile/03391713603563339712noreply@blogger.com0tag:blogger.com,1999:blog-17441734.post-1147095410440898282006-03-08T22:17:00.000+11:002006-05-09T10:00:57.490+10:00

You will notice that this is the first post to the blog in quite a while. It is no excuse but I have spent a short time working on Subaru Australia Retail Advertising.Retail advertising has a certain challenge to it. It requires high levels of diplomatic balance between a sales message that persuades viewers/customers to act, and the brand values that usually command clean, strong presentation of

Mikehttp://www.blogger.com/profile/03391713603563339712noreply@blogger.com0tag:blogger.com,1999:blog-17441734.post-1134395644461320432005-12-14T23:51:00.000+11:002005-12-14T01:56:50.866+11:00

Warmest wishes to my regular readers, and welcome to any newcomers.What a time to be advertising. Everyone is breaking their necks to spend money on relatives they don't even like. You should be capitalizing on this. My normal spiel is all about getting your brand image right, but when so many potential customers are trying to throw money at anything that comes along, it's a race between who is

Mikehttp://www.blogger.com/profile/03391713603563339712noreply@blogger.comtag:blogger.com,1999:blog-17441734.post-1134388568083665322005-12-12T21:56:00.000+11:002005-12-14T22:36:05.553+11:00

Why introduce creativity?Finding new opportunities within your business can require a new perspective. But looking for that perspective may not require attaching suction caps to your feet and walking on the ceiling but it will require you to think a little creatively.Injecting newfound ideas through creativity sounds like a big task, and it is, especially if most of your staff are use to the way

Mikehttp://www.blogger.com/profile/03391713603563339712noreply@blogger.comtag:blogger.com,1999:blog-17441734.post-1133824806822141842005-12-06T10:15:00.001+11:002005-12-12T23:18:33.350+11:00

Background to the ad.Sony have not long released their new LCD television range with one all important improvement. Colour. And who am I to comment on whether it's a fantastic technological advancement or not, my CRT television with a fuzzy antenna looks just fine to me.The Ad itself.What I was impressed with was the TV Ad they are running. If you have not already seen it click on the link below

Mikehttp://www.blogger.com/profile/03391713603563339712noreply@blogger.comtag:blogger.com,1999:blog-17441734.post-1132804871211912742005-11-24T14:54:00.000+11:002005-12-12T23:17:47.146+11:00

Below is an article that I wrote for the November edition of Australian Broker Magazine (printed version). www.ausbroker.com.auHow to Successfully Advertise OutdoorCreating great outdoor advertising takes more than just choosing a billboard location that fits the budget and some vague idea of how many sets of eyes might see it.Furthermore, Outdoor is more than just billboards, with examples

Mikehttp://www.blogger.com/profile/03391713603563339712noreply@blogger.comtag:blogger.com,1999:blog-17441734.post-1135116613106101332005-11-23T09:02:00.000+11:002006-07-22T19:19:40.163+10:00

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Mikehttp://www.blogger.com/profile/03391713603563339712noreply@blogger.com0