Mike Biggs on Small Brands

Regular readers will recall my recent post about the International Thinking Conference held in Sweden in June this year. I was very keen to ...

This product line extension raises a few questions: When is the product no longer the product? With reference to the extension of the brand ...

Retailing products is an art. To be successful you need one of the following: Hi profile chain brand name: eg . Myer, Woolworths etc, OR a ...

I found this on my travels in Brookvale just north of Sydney. It's funny AND eye catching which on the surface isn't groundbreaking...

In Advertising, specifically production of TV Ads, Radio Ads, and also Design work including Newspaper Ads there is a delicate balance betwe...

Is this logo for a fire detection company a direct rip of the below RSS feed logo? I'll let you be the judge. Company Logo in question:...

In my continuing quest for perfect use of the Queen's English, I report that I have found yet another example of poor grammar in retail ...

Is this an example of really low quality advertising? The production values are poor. It's low tech. It doesn't have much reach OR c...

Thinking is such an important skill to the business mind, but equally the individual in everyday life. There are experts in the field of thi...

In their effort to desperately keep up with current health trends, McDonalds are continually re-inventing their menu. The new products appea...

Outdoor advertising is the most selfish of all advertising media. It forces you to look at it by blocking the 'would be' beautiful s...

This sexy man is not a Gucci model. He is a prankster who successfully elevated himslef to fame by creating theis Gucci ad himself. He convi...

Mother, one of the newest cans to carry the same old liquid known as an energy drink, is disguising some of it advertising on channel 10 as ...

Developing or evaluating your brand can be hard when you are so close to your product / business. That' s why we developed a 17 page Bra...