This sexy man is not a Gucci model. He is a prankster who successfully elevated himslef to fame by creating theis Gucci ad himself. He convinced a Swiss paper to run it, presumably pretending to be an advertising agency, and told them to send the bill directly to Gucci, which they did.
I am part of the advertising industry, and probably should be annoyed or offended, but in fact I am impressed at the creative genius of this guy.
What a DUDE.