Wednesday, February 07, 2007

Brand Launch or Re-Launch

Developing or evaluating your brand can be hard when you are so close to your product / business. That' s why we developed a 17 page Brand Launch Primer to aid the process. It covers some of the basic drivers behind brand development then gets into some highly effective creative development tools.

Example Tools :

The Mood Board

The Brand Onion

Characterisation


It won't do the work for you, but it's fantastic guide for client side development.

Free to Download here



Can't see the PDF File?





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