In a continued dedication to understanding how we think I have found another very high quality resource offering manifesto's on a range of business topics that you can download.
Most relevant to one of my recent blogs is the manifesto by Dr. G. Clotaire Rapaille. The manifesto talks about what he calls 'codes' that all of us have programmed into us as children. If we can then tap into these codes we can more effectively understand and therefore sell to people across a particular culture.
The manifesto PDF
Site with full list of manifestos
My previous entry on this subject