Tuesday, March 20, 2007

An Example of Poor Advertising?

Is this an example of really low quality advertising? The production values are poor. It's low tech. It doesn't have much reach OR cut-through. But is it good advertising?

Of course it is. This ad has all the elements of great advertising. It's media selection is highly relevant as the likely customer is able to stop, or lives nearby. The only people who see it are able to purchase. It clearly and concisely gets the message across.
What more do you need in an ad for second hand bricks?
Mike Biggs

No comments: