Tuesday, May 09, 2006
The Big Small Brands Book
Slow progress so far and I know I keep going on about it but the book is definetly on its way... no really it is!!
The good news is that the content being loaded into it is getting better and better with each revision. So I have no doubt it will be a favoured resource for all of you marketeers out there who want the advertising mumbo jumbo presented simply and clearly. Best of all it can be used as a 'how to' for developing campaigns when the expertese is not available or is too costly for your current budget.
I endeavour to keep you posted, but in the mean time, browse my articles and catch something of interest before the official release of chapter one.