You need to know what a blog really is. They are revolutionising the media/ business world.... today.
A blog is an easily created website, that you, me, or the moron down the street can create in 10 minutes. More importantly blogs are giving media control to the people, allowing instant publication, and it is free. If this doesn't scare the pants of the Rupert Murdoch's of the world I don't know what would.
Apparently 40,000 new blogs are created every day, granted most are rubbish but the few that are relevant to your business could be doing great work to help or hinder you. You need to be aware and interacting with it.
It's a great thing, that we don't have to listen to the same voice and can choose who, and from where we take our news and opinions. Equally true is the freedom that our own publishing voice provides. Tell the world, tell your customers, tell your peergroup what you think, on mass scale, and have them converse with you by leaving comments. What could be more valuable for a business to do this in real time?
In my travels I recently come across this article on the US newsweek site. I was amazed at both the length and detail this thing goes into on the subject of Blogs in the context of business.
The article finishes with a plug for their own blog blog, called www.blogspotter.com
Read it, then create a Blog.