Sunday, June 04, 2006
Todays advertising, as we strive to engage our audience more and more, seems to be getting more and more tricky even for the viewer. What is more, much of the audience (excluding gen-y) are fully aware of marketing maneuvers. Is there a time to return to simple advertising that speaks to you clearly? Ads that simply say, here is a great sauce, you need sauce, come and buy it. It started with puns, but modern advertising has become far more complicated than a nicely executed double entendre. Is it any better? In most cases I would say no, in a small percentage, yes.
Back to the question. Is there a time to get back to the simple stuff? As much as I would like to see a return of the old advertising, I will have to say the time has not yet come. So the focus needs to be on the engaging quality of the ads being produced, which defines the task for the 90% of rubbish out there, calling itslelf advertising.